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184 Main Collins Street | West Victoria 8007

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Rally products are designed and innovated in-house in our USA headquarters in Miami,. New products and their applications are part of the development process to have unique products free of patent infringement. We have been awarded more than 390 patents (Design and/or Utility) in our various product categories. In order to ensure the highest designed quality products, every product goes through rigorous testing before, during, and after assembly to ensure we deliver the highest quality products in the market.


In recent years, Rally has concentrated on consolidating operations, warehousing and administrative functions of its business with the purpose of concentrating on developing, sourcing, marketing and distributing quality, innovative products and programs at the most competitive prices in the marketplace. Our business plan is to be the low cost, value vendor in each of our categories without sacrificing quality, innovation, selection or service.


Rally consistently sets standards for quality control that surpass the industry norm. We continue to design and innovate top quality merchandise to fit the customers ever demanding needs. Our products and packages are created by our in-house engineering and design teams to meet the latest style and performance demands in the industry. Key Rally personnel have over 30 years of experience related to manufacturing, product development, and quality control. All of the above are essential elements for innovation at Rally.

Design & Engineering

Innovative designs, top-of-the-line materials, attention grabbing packaging, well placed content and easy to follow instructions. These are just some of the critical points we consider when creating a Rally accessory line. We actively pursue new ideas and products to further our efforts in keeping the customer ahead of their competition. Rally US product development & engineering teams have extensive experience in mechanical, electrical and industrial design engineering and are equipped with the best technology today. Our engineers consistently set standards for quality control that surpass industry norms. They continue to design and develop quality merchandise to fit the customers ever demanding needs.


Manufacturers in Taiwan (Tainan) and China (Shanghai, Ningbo, Zhejiang, Shenzhen, Hangzhou, Jiangsu, Changzhou, Guandong). These facilities focus on product development, quality control, and the timely delivery of Rally products. Key personnel have over 30 years manufacturing, product development and quality control experience. Production capabilities are extremely flexible, enabling Rally to deliver product on time, even during peak demand periods. Rally’s production capacity on any item can exceed millions of units. We pride ourselves in our quality, innovation, professionalism and integrity.

Sales & Service

Rally’s Sales Team will explore every opportunity to ensure we meet the objectives of our customers. We work diligently to establish long term relationships. Our Sales Team invests time, energy and assets into helping grow customer business. Allow our sales team to provide you with the service, dedication and attention to detail that will keep your automotive aftermarket accessories program ahead of the competition. Wholesale distribution and manufacturer’s representation opportunities are available throughout North and South America. At Rally we put our customers first. Our professional customer service representatives are friendly, well trained product experts, ready to assist you.

Product. Price. Innovation. Selection. Service.

A history you can rely on.

Founded in 1980 and in its 37th year, Miami, Florida based Rally Manufacturing has had continuous ownership since its inception, a very rare accomplishment for an automotive accessory company.

Cutting-edge Innovation

Distinctive designs, advanced engineering.

Known from its beginning for its innovative and trend setting products and packaging, Rally has been a supplier for the leading retailers in the United States. From big box retailers like Wal-Mart, Home Depot, Lowe’s, BJ’s, Target, Sam’s Club, Costco, Academy Sports & K-mart, as well as, automotive retailers , like AutoZone, Pep Boys, NAPA, O’Reilly Auto Parts, Advance Auto Parts, Grainger, JEGS & Menards, Rally has supplied profit generating, award winning products and programs to all of these retailers and more.

Product superiority!

A lifetime of achievements.

Rally has received many retailer awards for excellent products and service including, “Vendor of the Year” from Wal-Mart. Rally is dedicated to continuing this tradition of supplying excellent products and services to all channels of distribution in the automotive and marine aftermarket.


Auto Accessory Experts


In 1980, Marc Iacovelli founded Rally manufacturing with the mission to provide safe, innovative and high-quality, high-value automotive accessories to a growing community of car enthusiasts.

Today, the company is led by the next generation and a team of highly experienced automotive accessory industry executives:

Christian Iacovelli – President
Christian Iacovelli’s mission is to bring innovation, quality, precision and service to the automotive industry. As President of Rally, Iacovelli oversees production and design, secures relationships with distributors, and builds and manages the Rally team. He has a hand in every part of the business; it’s the nature of an entrepreneur. Christian is son to Marc Iacovelli the founder of Rally Manufacturing who started Rally in the early 1980’s. Under Christian’s management Rally’s team of tenured automotive veterans are hard at work forming new partnerships, exploring new categories, and most importantly garnering market share.  

Gary Pointon – Executive Vice President, Sales & Marketing
(35 years of auto accessory experience)

Eddie Garrastacho – VP of Engineering
(20 years of auto accessory experience)

Dave Kraus – CFO
(10 years of auto accessory experience)

Eduardo Stadthagen – Creative Director
(15 years years of auto accessory experience)